Detailed Plan Features

Our detailed plan features include many aspects, which we have laid out here in great detail but hopefully also in an easy-to-understand format. See the chart legend.

The Ripple Effect

The best way to envision digital presence expansion, or the specific digital marketing we help out with, is to imagine dropping a rock into a pond. The size of the rock directly influences how big the ripples are and how long they last for. Smaller rock, less ripples; bigger rock, more ripples. The plan you choose will determine how many strategic activities we perform on your behalf. This will determine how many digital “ripples” we can expect.

Chart Legend

= Available (not included)

= Included in plan

= Available by Request

= Not available

To see the features available in the Budget plan, please use landscape mode, a larger screen (bigger than 480 pixels), or load this as a desktop site.

Yext: Done For You

Budget Startup Business CorporateCorp
Full service, done-for-you Yext listings with your business location data pushed to 65+ websites including Yahoo!, Yelp, Citysearch, MerchantCircle and more.
Updates applied at least once per month to keep data fresh and relevant (client must respond to requests for information).
Duplicate suppression to hide your old or outdated business information, such as old addresses.
Complete integration with Google My Business.
Publish rich data to your business listings, such as Products, Services, Menus, Calendars, Staff Bios and more (data published varies by website).
Sync up all listings with the same data so that all of your data matches (there are usually more errors than you think: scan your business for free).
Holiday hours pushed out to all networks so that your online listings show you as open or closed, instead of ‘Hours May Differ’.

Reviews: Monitoring and Acquisition

Budget Startup Business CorporateCorp
Specialized landing page to collect reviews with streamlined process for users for easy submission.
Reviews are submitted directly to review sites (Google, Facebook, Yelp, etc).
Specialized flow troubleshoots negative reviews to solve the issue proactively without ever getting a negative review.
Push positive reviews to connected social media accounts (usually Facebook and Twitter).
Publish reviews from review websites directly to your website with control over which reviews are published.
Analytical data and reports delivered to your inbox (coming soon).

Social Media Management

Budget Startup Business CorporateCorp
Facebook page creation with brand images, including account management.
Twitter account and page creation including brand images and account management.
Instagram account creation and/or management, which includes loading the brand images such as the logo, and account management.
Manage account on Youtube including creating the account if necessary, brand images, and account management.
LinkedIn account management for the business, including creating the page if necessary, loading brand images, and account management.
Post announcements periodically about new positive reviews to social media channels that are hooked up and actively managed.
Social Media Interactions Scheduling
Log in to monitor social media accounts and engage with clients, responding to comments and messages, in addition to engagement when logging in to post.
Monitor and engage on Facebook once per month.
Engage customers on Facebook twice per month.
Log in and interact with customers on Facebook every week.
Log in and engage on Twitter once per month.
Go into Twitter for customer engagement twice per month.
Interact with people on Twitter, engaging with responses and more, on a weekly basis.
Social Media Publishing
Post new blog or video posts to all actively managed social media channels. This posting is not deducted from the monthly totals.
Post content from client to all actively managed social media channels (format permitting) up to 16 times per month.
Take content submitted by client and post to all actively managed social media channels (format permitting) up to 8 times per month.
Post content from client to actively managed social media channels (format permitting) up to 4 times per month.

Blogging: Done For You

Budget Startup Business CorporateCorp
Promote new blog posts on all active and relevant social media channels.
Engage with client to determine good industry-specific materials to blog about.
Done-For-You Blogging Schedule
Write up and publish one new blog post every week, including stock photography, alternating between shorter posts and longer posts.
Write and publish two new blog posts every month, including stock photography, alternating between shorter posts and longer posts.
Write and publish one new blog post every month, which includes stock photography; format used is the shorter blog posts.
Post Client Content to Blog Schedule
Layout and publish up to one new blog post by client every week, including stock photography if necessary.
Publish, including layout and stock photos, up to two new blog posts by client each month.
Layout and publish up to one new blog post from the client each month, including stock photo if needed.

Lead Capture

Budget Startup Business CorporateCorp
Initial set up of email marketing software (client’s choice from our preferred providers), if necessary, including loading brand assets, setting up lists, and choosing a email template look.
Integrate email signup form onto website.
Consult with client to write, develop and place into email software a specialized 5-part email course to attract more leads.
Specialized landing page for lead signup to 5-part email course.
Consult with client to create a coupon, special, or promotion to attract lead signup.
Basic landing page for coupon/promo for lead signup.
Form for free estimate or free quote or equivalent integrated into website and then promoted throughout website (certain website software or additional development required).
Website audit to confirm that contact information is readily available and strategically placed, usable from a mobile phone, and that contact form properly works.

Email Marketing

Budget Startup Business CorporateCorp
Sale or promotion consultation about once per month (if client desires and participates).
Post to Twitter about ongoing sale or promotion, based on results from sale/promo consultation meeting (at up to the same volume as client-provided blog posts, where available).
Send out email ( content provided by client) about ongoing sale or promotion (at up to the same volume as client-provided blog posts, where available).
Create, layout and send email marketing newsletter or letter about current promotion, total of up to one per month (will require client decisions).
Send out newsletter with the latest blog posts once per quarter (may require specific software).
Send out newsletter with the latest blog posts each month (may require specific software).

SEO: Search Engine Optimization

Budget Startup Business CorporateCorp
Install and monitor Google Search Console (formerly Webmaster Tools), applying fixes when necessary (requires website access). Rarely, some large issues may be beyond the scope of this plan.
Install and monitor Bing Webmaster Tools, addressing SEO issues and fixing them when necessary (requires website access). Rarely, some large issues may be beyond the scope of this plan.
Generating internal blog content with internal and external linking to help overall with SEO.
Monthly updates on 65+ local listing websites with accurate location data to help digital presence and SEO.
Social media posts and links tracking back to articles, videos and more on website, to help digital presence and SEO.
Evaluate one existing web page per month for on-page SEO factors in title and meta description (requires access to website and specific software).
Submit website information to 2 high-quality basic directories (during onboarding).
Submit website information to an additional 2 high-quality premium paid directories (during onboarding).
Submit website information to an additional 2 high-quality super-premium paid directories (during onboarding).
Ongoing additional search engine optimization services available as an add-on plan.

Notes

Scheduling shown in chart is not additive (i.e. the corporate plan blogging schedule is once per week, which is more than twice per month, and so it has a green check in every box but they do not all add together).


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Detailed Plan Features was last modified: February 1st, 2017 by Arthur